Share unrest blows furniture rental
They all say "&ldquo"; shared ” everything in the pocket can be loaded; the furniture industry is no exception. Pay lower rent to rent furniture, this new mode of rental outlets, will lead to another door to share good business?
Six sets of more than five
“ the house is rented, and the life is not ” many young people in the rental housing all believe in this sentence. Higher demands for quality of life have made furniture an important factor in the rental of many people. The number of the landlord and the intermediary, Beijing city with high quality rooms such as fine furniture, rent generally rose 500 yuan or even a thousand dollars,
However, compared to the passive acceptance of new landlord furniture, personalized pursuit of the tenants more willing to own complete furniture, and the new lease is under the Internet trend. “ furniture sharing can make the heavy decision of buying furniture into the light decision of installment lease. ” Internet furniture rental platform “ shake Home Furnishing ” founder Li Ying said, not a one-time rental furniture to invest a lot of money to pay a monthly fee model, let tenants for high quality Home Furnishing life with less expenditure.
Reporters on the shake home WeChat public number platform found that all types of furniture can be rent per month, the longer the lease, the less monthly rent. For example, a wardrobe, such as rent for three years, the monthly rent is 33 yuan, the sofa is 38 yuan, six sets (bed, wardrobe, bedside table, etc.), the minimum monthly rent is 168 yuan, the daily expenses are not more than 6 yuan. According to Fangxing and furniture materials, the monthly rent is between 168 yuan to 668 yuan, all products are rented from three months, rent three years, the platform will be presented to the user furniture.
&ldquo: by placing a phone or computer order, the furniture will be delivered to the door and installed within three days. ” Li Ying introduced, during the lease period, if the furniture has problems, you can exchange or refund, and a person for home repair. The furniture will be refurbished before being put into the lease next time. It is understood that the platform will be officially launched in mid August, and plans to introduce a credit system in September, sesame credit points in more than 600 users from three months in advance, and will support the installment and staging platform for cooperation.
To promote the circulation of furniture rental model
Home, office, cafe, … … we get furniture every day in every situation. In China, there are as many as 130 thousand furniture brands, and the industry has even experienced overcapacity. In fact, furniture and cars have trillions of dollars of market capacity, and leasing sharing model has just begun to cut this big cake.
&ldquo: Although the monthly rent is low, but the current pricing model, the platform will be able to recover costs within a year. ” Li Ying revealed that in the furniture industry, warehousing, logistics, Abdullah brand premium high its retail price, in fact, the production cost is low. Shake Home Furnishing produced by the co generation plant and the furniture, much less than the market price of the wholesale price of imported furniture, to lease supply individuals or corporations, long rent apartment, this can increase the use rate of furniture, reduce the waste of old furniture.
In fact, furniture leasing in the United States, Japan, India and other countries have been very popular. Data show that Beijing rental housing, 10% of the rate of empty rooms, the United States is more than 90%, most people rent after the first thing is to rent furniture, but also spawned a lot of furniture sharing rental platform.
In China, the personal market for furniture leasing has just sprouted. The furniture rental platform is more active in Shenzhen rent cubic and Dorm how Mika, but focuses mainly for real estate, intermediary business end. Shake home recently received 3 million yuan round of angel financing, but has not yet formally launched, will be the first to provide services for individual users.
Furniture rental used to be develop
But it seems that, in the venture capital circles called “ sharing ” mode is divided into lease, &ldquo &rdquo also shared; furniture; mingguoqishi, essence is “ &rdquo rent furniture;.
In fact, it's not so simple to peddle furniture leasing business to individual consumer groups. &ldquo: rent cube ” CEO Luo Senbai said, individual users scattered and unstable, furniture rental awareness is not strong. Many tenants reporter interviewed also said that most of the landlord and the intermediary house will put furniture in the rental mode completely, to meet the personalized needs Home Furnishing is not realistic.
In Li Ying view, furniture is now FMCG, but also just need the individual, the user's rental awareness will be accompanied by various projects to promote the fiery. “ the rent spread must be large enough for share leases.
Has invested in a number of shared economic projects Falcon venture capital founding partner Li Yuanfeng said that the sharing of the economy in the 2 era to rent on behalf of buy, rent to buy a shared lease trend has arrived. This change in consumer attitudes will bring huge entrepreneurial opportunities. But there are investment people, sharing wardrobes, sharing jewelry and other pioneering projects lukewarm, proved that domestic users develop lease habits still need time, furniture sharing leasing model will be faced with the user's feet to vote the test.